I try to keep up. Maybe I'm better than the average Joe(ette) with techno gizmos and social media stuff. But sometimes I feel woefully left behind. Thanks to new friend and followee on Twitter, Iyna, I learned about Google Alerts the other day. Where have I been!?
Since she's a PR maven, I told her how I'd been interviewed a couple of times recently and never knew if my comments made the cut. She showed me how to track alerts about me. So today, I check in...and voila! There was something about "branding by consultant E.B. Moss". Whaa?? Another brand marketer named E.B.? Hmmm...
I click on the alert link and...
Ce's t moi!
A few months ago, I spoke on branding, quite eloquently I thought, at the Alliance for Community Media International conference in D.C. I knew someone was taping it for their internal review, but didn't catch her name.
Well, someone -- whether the woman shooting it or someone who downloaded it -- created two clips of me. Not so pretty clips. But a couple of my smarter comments, I must say! Now, I know I can be verbose, but I'm sad to say my brilliant 35-minute branding presentation got summarized pretty well in two thirty-five second clips!
(But speaking of clips, who did my hair and makeup that day?)
If you want me to come do the long or short version on the basics of branding (OR my Appealing Shade of Green marketing schpiel) at YOUR next seminar or company meeting, let me know. (I'll get my blow-dryer ready.)