Sunday, October 20, 2013

Mine, Yours, Ours: Eat It

Across a two-page spread in today's New York Times Sunday Review section (or if you no longer read newsprint, below the online "fold" on the Opinions page) live three seemingly different, but to me curiously related pieces, that spotlight how we look at ourselves and others. Check out "MySelfie, Myself," "Ma'am, Your Burger Has Been Paid For," and "How to Feed the World," and tell me if you see the connection.

What I see is a series of stories that illustrate our varying levels of self-orientation, the good, the bad and the ugly.

There's more than just self-orientation to taking and "selfies" - but, according to @NYTimes tech reporter Jenna Wortham in "MySelfie, Myself," these digital self-portraits are "more about showing your friends and family your elation when you're having a good day or opening a dialogue or line of communication using an image the same way you might simply text 'hi' or 'What's up?'" Or, as a Vine co-founder said, it's less about vanity but "...about you doing something else, or you in other places. It's a more personal way to share an experience." And posting selfies apparently ups one's social currency, sparking more reactions and responses to posts.

So here you go:
But no matter how it's positioned, selfies by definition are "all about me." Me, myself and I are the subject. 

So then we look at the next story below that, "Ma'am Your Burger Has Been Paid For."  This piece describes today's social resurrection of the "Pay It Forward" concept coined by the 1999 best seller (whoops, almost wrote "best selfer!") and later film version with Kevin Spacey and Helen Hunt. 

Apparently in a phenomenon primarily happening at fast food drive-thrus, customers are being self-LESS, paying for the car behind them in a chain reaction of random acts of generosity. Stories of hundreds of consecutive cars covering the food purchases of the drivers following them were reported at Tim Hortons in Winnipeg to Chick-fil-A in Houston and so on. (FYI, though not mentioned in the NYTimes story, a little late to the game Starbucks tried to leverage this selfless trend with an organized version of altruism last week, but we'll give them points for trying to encourage a little less selfie-ness in the world.)

Which brings us to "How the Feed the World." In a nutshell, the "how" won't be by covering the cost of the coffee of the car behind you. It will be, as the astute Mark Bittman describes, when we "stop assuming the industrial model of food production and its accompanying disease-producing diet is both inevitable and desirable."  This is a tough but important article to read. 

Bittman reminds us that we have more than enough calories produceable to feed the projected 9 billion people blooming by 2050. But a third is going to feed animals and another third is wasted along the food chain.  Especially here with Big Ag where based on the number of people fed per acre "the United States ranks behind both China and India (and indeed the world average), and roughly the same as Bangladesh, because so much of what we grow goes to animals and biofuels."

There IS a road to salvation, but it will require something we don't do very well outside of the occasional Chick-fil-A drive thru lane: selflessness and a shift to less consumption, more energy efficient farming methods and a focus on not how MUCH is produced but HOW food is produced. 

By diversifying crops, mixing plants and animals, planting trees — which provide not only fruit but shelter for birds, shade, fertility through nutrient recycling, and more — small landholders can produce more food (and more kinds of food) with fewer resources and lower transportation costs (which means a lower carbon footprint), while providing greater food security, maintaining greater biodiversity, and even better withstanding the effects of climate change. 

I stopped eating meat and poultry for good back in the '70s, shocked by reading "Diet for a Small Planet" and its statistics on the inefficiency of grazing cattle vs growing protein rich soybeans, for example. Even if you approach things more moderately, do consider posting a selfie of yourself reading "How to Feed the World" with a link to the article.  And instead of saying "Ma'am, Your Burger has Been Paid For," galvanize your friends and consider giving up the burger even for a week, or to whatever degree you can, and pay it forward for the population and the planet by saying, "your edamame has been paid for."





Friday, February 15, 2013

Talking to Ourselves

Bryan Boettger wrote a well-researched blog that made a great point in MediaPost's "Social Media Insider" yesterday about the Oreo tweet.
Slam dunk (sorry) on the point he made, which is that of the THOUSANDS of retweets it received, a high percentage were from other marketers and social media folks: 
In an age when social media is supposed to help brands connect with average consumers, I find it ironic that the social media industry is what Oreo seemed to connect with most – not average consumers....
...I think Oreo and 360i did an amazing job. They were aware, smart, creative and fast --everything a brand and agency should be.
[But] Here’s the big point: I just question how much the tweet resonated with the general public, compared to resonating with what our industry is craving.

Bryan also compared the tonnage of retweets to the number for the most popular presidential post during the elections.  It was less than half of Oreo's.  His explanation is that
The President’s tweet was spread by average Americans, but Oreo’s tweet was spread by us: ad industry pundits, professionals and news outlets. And it was retweeted by us IMMEDIATELY after it came out.
To me, an important point beyond that in this example marketers were talking to mainly each other, is that in general we follow like-minded people most often. We choose to hang out in similar circles, like birds of a feather.  And while social media amplifies all our voices louder and broader, for sure, ears that we hope to influence may never hear our point of view because they probably have not chosen to follow us. 

More and more we'll stay in our own lanes, listening to each other speak about the stuff we already agree with.  This is might not matter much with a package goods scenario - Oreo and others have brand strategies and advertising that helps them reach wider audiences.  But it's definitely important in social CAUSE circles and politics.  We're already spending way to much time talking to ourselves versus really engaging with other opinions.  It's the trouble with citizen journalism and it's an easy way to homogenize communities. 

So, reach out, everyone, and do something crazy like following some people you don't necessarily agree with.  And maybe even retweet them!

Saturday, December 29, 2012

A Holiday Reminder For Every Day

2012 brought the usual ..and the extreme ...ups and downs to many. We usually take the time to reflect around New Years, and usually say we'll do better at our efforts to stop and smell the roses.  But sometimes we are stopped before we can do just that.

Illness is another time of ups and downs in the life of the patient, and of his or her loved ones. It's often the patient who then has time to reflect and experience the epiphanies to which we all aspire.  Yet, just as we each have to learn by doing and can't take the growing pains away from someone else, my friend Peggy never stopped trying to share the beauty she discovered throughout her four-year journey with cancer. 

While this may be sentimental for a primarily business blog, I haven't had time to write much recently. So I think it's especially important to divert from strictly business and add a personal touch, especially since one of Peggy's greatest realizations was that she needed to slow down and work less.  And smell the roses.  She did that remarkably well right up to this past springtime.  I was so moved by her love and encouragement of EVERYONE in her email updates and observations I asked if I could share some of thoughts.  She agreed, so in the spirit of giving and and reflecting here are thoughts, from my loving friend, Peggy Goff Bottger, who said it better -- and lived it better -- than I ever could:

At Christmas of 2009 she wrote:
"I was once asked what Christmas means to me, and I've never felt that I did my beliefs justice in the answer I gave.  So here's where I am right now.  Christmas is a time to stop and focus.  On another year gone by: what, of real meaning, did I accomplish?  Did I find joy?  Bring joy to others?  On family: a time to get joy fully out of the act of giving and providing, to honor the memories and traditions established by my own parents, and to hear the kids squeal with happiness at gifts they've long dreamed of (yes, my kids still squeal!).  On spirit: this time symbolizes for me the reminder of light and love and hope.  While I don't prescribe to any specific religion, I have a deep and beautiful connection to God and Spirit, and this time of year reminds me that everything we need is already here, and everything we dream for will come if we just close our eyes and open our hearts."
And at Thanksgiving of 2010 Peggy wrote:
"...I wish for you all a beautiful week with your family and friends, and may all your dreams come true!"So my dear ones - I hope this finds you all healthy and centered.  Don't forget to take care of yourself during this busy season - if you give it (yourself, your energy) all away, there will be nothing left for you! Another thing I've learned since diagnosis.  It doesn't all have to be done a certain way - no one will really notice if the pie is store bought, or if the Christmas tree isn't decorated just so, or the bathroom sink isn't polished when guests arrive.  It's the most impactful lesson I've learned from my studies in A Course in Miracles: "I am under no laws but God's."  It's crazy when we think through all the laws we have created in our minds, which we then accept as true law, and then we get stressed out when we don't live up to those crazy and twisted laws.  We created them, we can release them!  And God's laws are so simple: give love, choose joy.  You can't imagine the burden that was lifted off my shoulders when I learned this. I'd been driving myself to the brink of destruction all those years, and why?  Anyway, that's my loving lecture to you all today; stay with what's true, live from your heart, and give thanks for the many amazing things in your life."

Saturday, July 7, 2012

Best (way to) Buy?

In the same edition as a story on President Obama's woes about stagnant job growth, and a story on the irony of social sites not offering personal customer support by phone, The NY Times had a small piece today about Best Buy laying off 1.4% of its job force.

The reason is what I find interesting:
"Best Buy is trying to combat showrooming at its stores, as consumers test out products there, then go home and buy them cheaper online or at discounters."

 What are the options for keeping the customer satisfied, and competing in a groupon-tinged bargain-based world? Seems to me that we all want to still see and touch the goods. And we all want customer service to understand the goods. And we all want a bargain...and are empowered to find one or risk buyers remorse.

So where does that leave a retailer like Best Buy? What's in it for them for providing the venue and the service and missing out on the sale if the cost of bricks and mortar means not competing on price with online retailers?

Well, we could look at Horn and Hardart... If you could browse the goods on a basic display level and buy at a competitive price...but to touch and feel and actually get customer support and interaction you paid an up charge would you do it? Think of the automat with people. Insert a little more and the helping comes out. Make it easy to comparison shop, too.
Maybe add the virtual mall touch that the Japanese have created, where we all go to a wall of online images and select from there?

All I know is something's gotta give.  There has to be a happy medium for a better way to buy.

Monday, February 13, 2012

A Valentine to Every Day Events

Where does time go? The age old question...but a year since my last blog post still seems remarkable and something of a shame. It just feels that I haven't had the time to write even simple musings on every day life.

Until today gave me 'the shame on me' impetus.

It was not a smooth afternoon. Missed connections. Missing loved ones. Missing buses. I needed to just let go and have a simple pleasure...and avoid filing receipts or cleaning my apartment and just hop a train to spontaneously have dinner with my BFF in NJ. I scanned the open seats left on the subway and made a strategic choice to sit a little closer to a woman reading her book and a little farther from the questionably dressed man with a somewhat rank odor who, thankfully, seemed preoccupied with chatting up the unlucky  woman on his left. I mentally thanked heaven for her keeping his attention off me so I could burrow into Angry Birds unpestered.

But, at the next stop, as the car filled up, a woman holding a baby got on, and a man nearest her got up to offer his seat. She demurred, but was clearly unused to riding NYC rails, and a couple of us were poised to spring to action to grab her elbow...or the baby, as she wobbled. My homeless-looking neighbor called out to her to go ahead and take that open seat and she sheepishly did.

Then my somewhat shabby seat neighbor turned and looked straight at me with amazing clear blue eyes and said, 'I just love kids.'

I, with just a second of trepidation, knowing a response he would mean engaging in some unsolicited conversation, decided to be in the moment and dive in. "Do you have any kids?" I asked. "No," he said, "but I have nieces and nephews that I love."
"Me too," I said.

I realized then he was he was anything but offensive and I was chagrined.  He was pretty decently clothed, I was relieved to notice, on a cold day. His nails were black, and his beard may have had some crumbs parked in it, but he had a hat and earmuffs, and a warm looking, if dirty, parka and sturdy boots.

Over the next three subway stops, we kept chatting. He explained that he appreciates kids because they are so open, while so many adults see him and automatically recoil, even with fear.  "I'm just a panhandler," he said, "and I'll just be sitting there, shaking my cup a little and I see women clutch their purses tighter and practically run. I mean, if I'm asking I'm not taking. But if I'm taking I'm not asking.'

Meaning, he is not taking without asking, like a thief does.  He's just politely asking for help.

I asked him if he is judgmental about how much people give, because things have been written about how people are judgmental of some panhandlers: we'll scrutinize them and  in an instant, decide if or how much they will give, based on things like even how 'worthy' -- aka needy -- the person appears. He said "even if a guy in $150 boots gives me a penny I'm as grateful for that as a dollar, and always say thank you."

I asked his name.  "Brett," he said.  "Are you in need of some cash now, Brett?"  "Always" he said, and I gave him a little and he said thanks.  I asked if he was hungry.  He said he gets so much food, which he's always grateful for, that sometimes he has to find a homeless person to give some to.

Then his blue eyes lit up when he described how someone recently gave him a coupon book for $10 a month for a YEAR at Steak 'N Shake. He goes in, he said, gets a burger, fries and a shake. I could just envision him loving every minute of that monthly treat, totally in the moment, savoring every bite...and I only hoped the people working there and serving him withhold judgement better than I had at first.

Like the Picture the Homeless site says, "Don't talk about us; Talk WITH us."
Thank you, Brett.

Sunday, February 6, 2011

It had to happen...Less Green for More Green

Yesterday I got a solicitation in email to purchase the new study from Natural Marketing Institute on the Mainstreaming of Sustainability.
 It has been nine years since NMI conducted the first... research study on the Lifestyles Of Health And Sustainability (LOHAS) marketplace. In 2002, only a few companies were talking about sustainability. [Now] most Fortune 100 companies have C-level sustainability staff and have infused sustainability throughout the organization so that it is everyone's responsibility to consider the environmental and social impacts of their products and operations.
Today I received an solicitation in email to purchase a Green Deal of the day.  Now, I'm a big fan of Groupon, LivingSocial, ideeli, you name it.  I know, I know: higher consumption... but less gas when buying daily deals online vs at brick and mortars! But check out the Green Deal rationale, which makes sense to ME:
You want that big coupon for that local restaurant or that online retailer that makes you call all your friends because you can't believe what an amazing deal you just got.  But you don't want to get great savings at the expense of your commitment to taking care of people and the planet.
Now you can get a great deal AND support the companies who share your values.
  So, I love that now, instead of all our early cries about mainstream companies jumping on the green bandwagon, now the green guys are going mainstream.  At this point, I'm all for things moving both ways, and finding a good, green middle ground. 

Sunday, November 21, 2010

Multi-tasking too much? SITT with it...

It has to be said -- OFTEN, since most of us still don't get it (or at least ignore it) myself included, and I wrote a damn blog about this same topic two years ago and called it MT Brains (get it?): multi-tasking is not efficient.  It FEELS like it is; we get smugly proud of looking/acting busy and managing tasks, putting out fires, and juggling three screen lifestyles all at once.  But the micro-seconds it takes our brains to recalibrate when we jump from one task to another actually SETS US BACK and sucks time and focus for the worse.  And it's physically affecting our brains, and the brains of the up and coming generation.

Check out the story on kids and tech addiction, in the NY Times.  This is startling, but not surprising. Prognostications for the future of our society, anyone?   

There's scientific proof that our attention and comprehension skills are negatively impacted by multitasking, so we need to counteract it...even with focused breathing for a few minutes. Think of it like a counter-stretch during a work-out.

This is why I'm taking advantage of SITT training with Dr M.A. Greenstein  -- Somatic Intelligence Training Technologies 
Also known as “mindfulness practice”  S.I.T. (sm) trains users to embed the practice of mindfulness in an embodied way, grounding it the emergent science of contemplative brain/mind/body studies.   
insula portion of the brain
Dr G is amazingly generous with her time for a pittance of a fee, and with her honey-smooth voice talks us through the art of healthy, cleansing breath.  Think about it for a second:  where are your shoulders right now?  Up by your ears?  How is your breathing?  When's the last time you took a slow, deep, luxurious inhale?  She taught me about the insula, and how focused breathing helps expand that portion of the brain.  It's a fact, jack.  She wrote her thesis on it and spoke at TED.  So, I'm here trying to evangelize something that costs nothing to do but could cost us a lot if we don't:  Take some time each day to do nothing but observe your breath, or, as she says, "Be aware of your awareness."

And now back to our regularly scheduled frenzy.