Yesterday I got a solicitation in email to purchase the
new study from Natural Marketing Institute on the Mainstreaming of Sustainability.
It has been nine years since NMI conducted the first... research study on the Lifestyles Of Health And Sustainability (LOHAS) marketplace. In 2002, only a few companies were talking about sustainability. [Now] most Fortune 100 companies have C-level sustainability staff and have infused sustainability throughout the organization so that it is everyone's responsibility to consider the environmental and social impacts of their products and operations.
Today I received an solicitation in email to purchase a
Green Deal of the day. Now, I'm a big fan of
Groupon, LivingSocial,
ideeli, you name it. I know, I know: higher consumption... but less gas when buying daily deals online vs at brick and mortars! But check out the Green Deal rationale, which makes sense to ME:
You want that big coupon for that local restaurant or that online retailer that makes you call all your friends because you can't believe what an amazing deal you just got. But you don't want to get great savings at the expense of your commitment to taking care of people and the planet.
Now you can get a great deal AND support the companies who share your values.
So, I love that now, instead of all our early cries about mainstream companies jumping on the green bandwagon, now the green guys are going mainstream. At this point, I'm all for things moving both ways, and finding a good, green middle ground.
