Looking Up

My dear friend Rita, a respected businesswoman in the marketing world, forwarded me a link to Pete Blackshaw's column today in AdAge. I was very moved by the piece and submitted a long comment back to Pete, but the topic is worth a couple hundred extra words...at least.

Pete, a regular AdAge columnist and VP at Nielsen Online Digital Strategy, lost his sister recently. He became aware of the contrast between real, deep offline connections and community created by her passing and shared grief and support vs the surface kinds of connections we are all running after in our online world. Here's a link to his column: http://bit.ly/Blackshaw-adage

I found myself buying every admonishment and silently vowing to work those offline relationships harder than my Twitter-based ones, but found the comments posted very interesting for the push back from a few readers. This is actually why online conversations can be so important and compelling. We actually have more opportunity than ever before to share and hear other opinions. This hopefully will make the world a little smaller, but it also reminds me of the need to remember the middle ground.

Here's what I wrote in response to Pete's column and others' comments:

"Pete, I too am sorry for your loss, and sadly grateful for the column it inspired.

Yes, there are those who feel the connection you made between your experience of a family member's death, offline, with the lifestyle we live now, online, was "kind of too much" or "nearly blasphemous."
And others will share the pathos completely and hang their heads in shame for a moment vs just hanging their heads down over a smartphone, thanks to the reminder that we need to emerge from our avatar-selves and raise our eyes and our consciousness more frequently, and seize the offline day too.

That said, the ship has sailed and I fear we won't easily be able to find our way back to the kind of connections we SHOULD have. I'm guilty of missing the chance to share a smile or receiving one, and have heard annoyed passersby say, "Look up!" And I've been annoyed in return to see every single person on the train completely absorbed in their own digital world.

Tim Sanders wrote his book, Love Is the Killer App: How to Win Business and Influence Friends back in 2002 on the premise that "being a lovecat" is the only way to succeed in the 21st century, and necessary to overcome our Dilbert society of isolation in cubbies.

We crave community. I think we're creating it in any way we can.

Digitally, time suck that it is, is just easier for many. Unfortunately, we end up back in the digital version of a cubbie after all.

Thank you for the excellent reminder to look up."

Legally Blog: The challenges of coralling the conversation

I don't have the answer yet. I don't know that anyone really does, as social media is like an octopus, regrowing tentacles and mushing and morphing its way through the communal media ocean. But one of the biggest questions I hear from my client and prospects about entering that ocean is how to "control their employees." And of course the immediate answer to THAT is: "you dont."

Clearly, participating in social networking is about being yourself and communing as best we can in our face-time starved society. I always think about Tim Sanders and his book from '02, Love Is the Killer App: How to Win Business and Influence Friends His premise is that sharing information is a loving, giving thing and that we all need to open our "rolodexes" and give a little to get a little. The Dilbert society of cubicles has starved us for companionship. Even love ain't gonna drive us offline so easily any more. We even FIND love online these days. We will keeping trying to find virtual places to hang out and talk.

So, for a company to ask us to stay nicely in our cubbies and not chat is not practical. But there are WAYS to chat...and as has always been the case there's that little thing most employees sign about not blabbing trade secrets to the press or even friends.

The internet is one big mouthpiece (and I LOVE Brian Madison's song "What Happens in Vegas Stays on the Internet" it should be sung after the Pledge of Allegiance every day in school, if kids still do the pledge, these days.)

Blogger beware.
Employees have to have the dots connected for them that badmouthing a bad boss on Twitter or posting a gripe in a chat room about co-worker is the same as broadcasting to the world. Forever.

So, for here's a good legal blog to read, even if it will sort of strike fear in the hearts of some employees and employers.
The battle of the blog: Legal implications of your employees blogging about the workplace :: WRAL.com

FYI: (No employees were harmed in the making of this blog.)


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