Sunday, September 12, 2010

Happy Synchronicity

I LinkedIn with David, after meeting him at a trade show a few years ago and our professional paths continue to cross here and there. This week he sent me a friendly email  letting me know about an upcoming "Broadway on Broadway" event at TImes Square. Apparently, his client's tech product - Aerva's Pic2Screen application - will be make it a consumer-controlled billboard - enabling tourists to upload their photos on the jumbo Kodak screen. Super-sized social media.

Cool.  I like Broadway. I like new consumer tech applications.

So, I clicked on the link to read more on David's blog, Eat Media, which featured an article on Aerva that he included. His blog included his Twitter feed where I happened to see his interesting tweet about how that Kodak screen enabled more awareness for a Diabetes event, featuring pictures on the big screen of kids with juvenile diabetes who were working to raise research money.

Cool.  I like cause marketing.  I like new tech that helps consumers raise their consciousness.  AND, I am working with Juvenile Diabetes Research Foundation on some of their chapter's social media efforts. So I clicked on THAT link from Twitter and read more about that case study.

That led me to a terrific story about 9 year old Noah, The Diabetes Dude.

And that is where this story ends...and begins:

The story is REALLY about Noah, and HIS combination of charisma and a good idea to help leverage star power, media, and social media to get people thinking and acting. 

Noah The Diabetes Dude, and his parents have set out to do their version of the traveling garden gnome, but using blue flamingos as a pop icon of diabetes awareness..."flocking" people with the plastic birds to create engagement and interest. 
They have a nice little site, a blog, videos, photos, a donation button...even an interactive Google map to track the growth of their flock!

The value of sharing good content, across multiple platforms, and the joy of synchronicity led me to learn more about this inspiring little activist, so I hope you'll read about Noah from here, and decide to do your part to "flock someone" and spread the word and donate some dough to help eradicate this terrible disease.


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