This morning, I was catching up on blogs, tweets, etc., and reading some stories associated with some keywords I’m interested in -- or my clients are. My thought process was centered on what I needed to learn...and if I needed that info, might my “readers” or my client's readers be interested, too? If so, I'll alert my clients, if they're not up to speed on alerting themselves yet! I sent one client an article, with a suggestion they post or comment...and then as one thing led to another in the DOING of the 'best practices,' it dawned on me, that what I was doing is what I've been trying to explain they start doing on a regular basis.
So I thought I'd use this as a real-time (sort of) example of my process of "organically" noticing, sharing, commenting, following, and being a little farther into the social scene. Since this morning I was involved in my core competency, Ad Sales Marketing, those are the examples used here:
- Ironically, it started with the story I saw through my Adweek Interactive news alerts about about Twitter teaching companies to tweet. I thought it was a good reminder of what I've been encouraging, so I read, then forwarded to my client. After reading that story, I saw the link to “related stories" or "most emailed" -- which included the Ad biz facing the “New Normal.”
- I suggested that my client post that article as a way to continue being a resource for interesting info about their media business, but even better — suggested they add a comment contributed from one of their execs, one that hopefully shared a POV, because that would also show him/him being PRESENT in the very space where their clients are.
- In reading the COMMENTS you see many interesting points of view and they lead you to more people who are more involved -- or more engaged -- in the social media space.
- Of the 30 or so comments, I saw one written by “S. Postaer” who said: “There is a silver lining, albeit small consolation to those eliminated: http://godsofadvertising.wordpress.com/2009/07/31/the-recession-in-adland-do-the-bad-times-have-a-silver-lining/ “ Didn’t know who he was, but it was simple, compelling, and it offered a link with an intriguing title, so I clicked on it.
- THIS a good example of how the commenter, S. Postaer, drove people to HIS blog, where I can learn more about him the human, maybe read an interesting post, and now follow him — perhaps by subscribing to his blog
- His blog includes a link to instantly enable you to follow him on Twitter (which I have done for me...AND suggested my client follow him, too, because even following him means, again, at least for my client, SHOWING UP and being present).
- His Twitter profile doesn’t have a lot of followers. Yet. But he’s there. S. Postaer is present. He’s available to be humanized and share some personality, which makes me — suckers that we are — like / trust him a little bit more. Even if we don’t always agree with him. Oh, and did I mention he turns out to be "Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago" according to his bio? Granted, I could have done a search for him specifically, or the keywords associated with his business, but it's a big world. And now I know a little more about this executive other than just doing a knee jerk "follow" or "friend."
- THAT whole sharing the process thing that I went through with my client as a teaching example led me to write this, my next OWN blog post...which I think might help others.
- So maybe, someone will share MY link or tweet it, and so on.
- And see ME as a breathing human being behind the Moss Appeal brand and will turn to my company more because as Sally Field once said... Oh you know what I mean.