Fueling Disney

In a recent blog, I wrote about a terrific documentary, FUEL, and what I'd learned from it about biofuels.

Yesterday Disney released its most comprehensive corporate responsibility report ever, and in the section on the environment, I saw this:

They are running their little theme park trains on vegetable biodiesel! Go Disney. They also list "Long-Term Goal #7" as:

Inform, empower and activate employees, business partners and consumers to take positive action for the environment Through the years, Disney's environmental efforts have touched the lives of millions of people directly and indirectly. Going forward, we will seek not just to build awareness but to empower and activate employees, business associates and consumers to take positive action for the environment.

It's really key to green from the inside out. Educating employees will make them aware, and influence the changes they make and home, which will educate and influence their families, which will educate and influence friends....and so on. And as we ramp up that eco-education on an ONGOING basis (this is not a static situation), we'll ramp up a new generation of eco-evangelists. And they'll tell two friends, and they'll tell two friends..... (Loved that Breck commercial.)

To get started, bring me in to do an eco-education seminar and/or produce ongoing internal green communications!